For the pleasure of the Lord, His devotees call Him by His Holy Name to render service unto Him, not to fulfill their own desires.
Do not give up devotional service even if there are innumerable dangers, countless insults and endless harassment. Do not become disheartened that most people in this world do not accept the message of unalloyed devotional service. Never give up your devotional service and hearing and chanting about Krishna which is your everything. Always chant the Holy Name becoming more humble than a blade of grass and more tolerant than a tree.
The word “devotion” can not be applied to anything besides ‘Krishna’. ‘Krishna’ is the only subject of devotion. Brahman is the object of knowledge, Paramatma is the object of nearness, but Krishna is the only object of service.